About WBG Customs

Close-up of a person wearing a brown wide-brimmed hat with decorations and a denim jacket, standing outdoors.

At WBG Customs, we believe in the kind of style that feels like second nature—easy, honest, and unmistakably your own. Around here, these hats and accessories aren’t just something you wear—they’re something you live in. They tell a story without saying a word.

Whether it’s a bold shape, a subtle touch of color, or a custom detail that sets it apart, every piece we create is made to reflect individuality. Pride in the little things make us who we are.

Because in a world that moves fast and looks the same, there’s a quiet kind of power in staying true to yourself. And that’s what we’re all about—helping folks stand out, not by being loud, but by being real.

So go ahead—find the one that fits just right.

And wear it like you mean it.

Close-up of a display with a red ceramic lantern, turquoise jewelry, including a bracelet and rings, on a wooden shelf.
Close-up of a brown hat with a red decorative band and stitching detail.

How to Shop

Rustic room with wooden walls and ceiling, decorated with hats on shelves and pegs. A person in a floral dress stands at a counter near a mirror. Colorful patterned rug covers the floor. A light fixture hangs from the ceiling.

In Shop

A row of colorful, decorative hats displayed on wooden stands against a shiplap wall. The hats include designs and text, with details like feathers and floral patterns. Colors range from brown and turquoise to blue and green.

Online Store

Display of various baseball caps on a metal grid rack in a store

During Events

A man and woman wearing cowboy hats standing together outdoors in a rural setting.

Cindy and Dan

Hey there! We’re Cindy and Dan, the owners of WBG Customs and certified hat shapers who create all the unique, custom hats you’ll see on this site!

We’ve been married for almost twenty-five years and have raised three grown children (and one grandchild!). We lived our whole lives in Minnesota until 2019, when we moved to Missouri, looking for a change and reset. Something about several feet of snow every year for months on end was just not quite working for us anymore!

Since moving here, our lives have definitely been an adventure. Our country farm, all the animals we have and some beautiful rivers have caused us to fall in love with the Ozarks. The nature, peace, and solace we were looking for were found in our little corner of Missouri, so we’re here to stay!

Person steaming a cowboy hat in a workshop with various hats and scarves on display.

Where Every Item Tells a Story

WBG Customs was born from a deeply personal place—rooted in love, memory, and the joy of creating something with your own two hands.

It all started with my mom, a woman whose passion for crafting lit a spark in me (Cindy) early on. She taught me that making something by hand isn’t just about the finished product—it’s about the feeling it carries, the story it tells, and the pride that comes with it.

At WBG Customs, every item we create is a little piece of that story. Thoughtfully made, each piece carries a sense of warmth and individuality—crafted to feel like home, to bring a smile, or spark a memory.

We believe in the beauty of handmade things, in celebrating what makes us all unique, and in holding onto the little moments that matter most. So whether you're picking out a gift or treating yourself, we hope you find something here that speaks to you—and maybe even reminds you of someone special.

A variety of cowboy hats with handwritten text on a shelf, alongside bins containing ropes and other materials.

The Code of the West

Live each day with courage.

Take pride in your work.

Always finish what you start.

Do what has to be done.

Be tough, but fair.

When you make a promise, keep it.

Ride for the brand.

Talk less and say more.

Remember some things aren't for sale.

Know where to draw the line.